Within the framework of the Breast Cancer Awareness Project, IC Hotels hosted “Information and Awareness Seminars” for its female employees aged 40 and above at the Green Palace, Santai, and Airport hotels.

Doctors at Anadolu Hospital collaborated with female employees on the project, which was inspired by the expression "If you notice it early, it makes a lot of difference" and gave extensive details about breast cancer indications and early detection.

The pink ribbon, which is universally used to raise awareness of breast cancer, was gifted to all female employees before the seminars. The importance of regular health checkups and mammography was highlighted.